TikTok is introducing a new feature that permits them to reduce the volume of AI-created media appearing in their timelines. This initiative comes as the platform disclosed that it currently hosts in excess of 1 bn AI videos.
Testing and Rollout
The new functionality is being tested over the next few weeks before a full-scale release. This development aligns with a rise in AI-generated material, driven by recent content generation software.
AI Proliferation Online
Studies have shown that nearly 10% of the quickest rising channels on another major platform only show AI-generated videos. A significant portion of this material is deemed low-quality AI content, a label for inferior, factory-style content that is typically illogical or dreamlike.
Based on user feedback that numerous viewers appreciate content produced via AI tools, from digital art to science explainers, and we aim to offer the community the power to see more or less of that, according to their own choices,” commented a company executive.
Scale of AI Content
TikTok announced that there are presently 1.3bn videos on its network identified as artificially created. In total, more than 100 mn media items are submitted to the platform each day, making AI-generated material a relatively small percentage of its total content library.
Customizing Your Feed
Members will be in a position to reduce or increase the amount of artificial media they see by opening the content preference feature in the platform and selecting the AI content topic. Further subjects that are already be controlled under the filter cover news, clothing, aesthetics, and dance.
Platform Guidelines
The platform’s policies oblige content makers to identify convincing AI-made content, and it prohibits dangerous AI impersonations of celebrities or critical incidents. Any authentic-looking artificial content that is without a tag can be removed under its user guidelines.
Furthermore, the app will now attach an “AI-made” watermark to content made using its own AI tools, or identified by an industry-wide initiative for recognizing content made by AI. This measure is designed to deter users from seeking to circumvent the disclosure requirement.
Responsible AI Funding
The company is also establishing a $2 million awareness program for experts and groups to develop educational content about ethical AI use. This project will assist non-profit groups focused on teaching programming and robotics.
Moderation Strategy
The platform has justified its safety measures, amid debate over plans to lay off numerous review team members in the United Kingdom. TikTok is planning to eliminate a significant number of roles in its user protection division in the UK capital, with trade unions and online safety experts raising concerns that staff are being displaced by automated systems.
A senior executive explained that staff-based oversight would remain essential, but artificial intelligence can protect employees by filtering out the most graphic content prior to it is viewed by staff. The company stated a notable drop in explicit and harmful content seen by safety staff over the past year due to intervention by its machine learning processes.
“We think that it’s essential to combine people and machines to maintain a secure environment,” the executive stated. “We’ll have people as involved in the system, but we additionally believe it’s highly necessary to minimize viewing of harmful content as rapidly, which is the area in which a significant AI assistance is really helping us process content quickly.”
